Spam: Some Serious Food for Thought

Today, I want to talk about one of the most important ethical problems facing the Internet marketing community: spam. We all get it in our inbox or spam basket, and we can’t believe anyone falls for it. But, not everyone is Internet-savvy – and unfortunately, unethical businesses take advantage of less aware people, and give all of us who rely on email for sales a bad name. This is not to say that sending emails to your customers is always a bad thing. It’s only when you do it too often, or send it to people who are not interested, that it becomes an ethical challenge. That’s why an ethical marketer uses email marketing in a fair, conservative way. When you collect emails to build your list, make sure people understand that you will be contacting them with information and special offers. Next, make sure you send out email blasts only when you have a sale or a new product... more »