Jesse Willms: You Need To Be Ethical If You Want To Survive In Business
Being ethical in all of your business dealings should be your first priority. That also should be second nature, but many people fail to grasp this basic concept – especially in the online marketplace. They’d never lie to someone in person and if they ran a brick and mortar operation; they’d be honest because they’d have to look their customers in the eye. But, the anonymity of Internet marketing seems to create a distance that makes many of us forget we are dealing with real people, and not just a bunch of electronic wallets. It can be all too easy to behave unethically online. Bad people and scoundrels have created a lot of software that makes it simple to hide IP addresses, disguise where your email is coming from or simply disappear when a customer has a complaint. But, taking advantage of any of these tactics is pure folly. Sure, you might get some short-term profits; but you will hurt... more »