Why Jesse Willms Thinks Supporting Kiva Is Still The Ethical Thing To Do

Posted by Jesse Willms on Tuesday, September 13, 2011

Hi, this is Jack Stanton once again, filling in for my friend and co-worker Jesse Willms on his blog. He asked me to post an entry today about a discussion we had in his office last week. Over a year ago, Jesse decided to start helping out the Kiva Foundation as it works to fight poverty by offering microloans to budding entrepreneurs in third-world countries when banks are unwilling to. This can help create an emerging middle class in the third world. Jesse has been proud to support Kiva, but was disturbed by recent news articles that have put microfinancing in a bad light. He brought me into his office to discuss the situation and decide if we still wanted to support Kiva. Over the course of the next few hours, we went through all of the available information about the microfinancing controversy. What we discovered was that certain people not associated with Kiva were taking advantage of the microfinancing... more »

Jesse Willms: A Code Of Email Ethics

Posted by Jesse Willms on Sunday, September 5, 2010

I promised you when I started this blog that I would use it to share with you my code of ethics. Today, I decided it was time to start making good on my promise. After all, that’s part of being an ethical person. Overall business ethics is a complex business, so I want to break it down into several different blog posts. To start, I’d like to discuss basic email ethics. Email promotions are an area where many companies fail in their ethical efforts. While one of the most effective marketing tools ever invented, it’s also the one that people trust the least due to spam, phishing scams and the threat of viruses. That’s why email ethics are a critical part of any company. Here are the email guidelines I’ve created for my company. Transparent copy. You can score a quick buck with a misleading email, but that won’t help you or your customers. And, it will destroy long-term profits.... more »